Repeat this several times (ex: 12 times):

1. Choose a random word from a dictionary. It might be helpful to just choose nouns.
2. Ask: “How might we [goal] with something related to [word]?”

Ex: You have to increase healthy meal choices in a cafeteria.

1. The word is “polite”
2. How might we increase healthy meal choices with something related to “polite”? What if we had polite robots wandering around asking diners if they’re happy with their meal, what kinds of meals they’d like to try next, and give one option to try next as a healthier meal?

Ex: You have to motivate your students to read a book over lunch break instead of playing games.

1. The word is “posture”
2. How might we get more students to read books with something related to “posture”? What if we read the students a myth about a warrior who became the best warrior by never slouching because he trained to read books while holding them out in front of him?